Most business owners think web design magic happens in choosing fonts and colours. But here's what I've learned after building 160+ websites: the real work that determines whether your site converts happens long before we ever touch a design tool. From deep brand discovery to strategic user experience planning, discover the invisible foundation that separates websites that work from expensive digital wallpaper.

When you try to speak to everyone, you connect with no one. Here’s why your website should be focused on one ideal client — and how that changes everything.

When this client first reached out, they described their site as “just something to send people to.”

Discover the essential branding photos your web designer will love for your new website design. From headshots to lifestyle and detail shots, create a complete image library for your website.

Feeling overwhelmed by the tech side of building a website? You're not alone — almost every client I work with says the same thing. In this blog, I share why "not being tech-savvy" shouldn’t hold you back, and how my website design process is built to support you, no matter your starting point.

Not sure if your DIY website needs just a few tweaks or a full professional rebuild? Here's the real difference between a website refresh, redesign, and full strategic design — and why it matters more than you think.

Marketing your natural health practice doesn't have to feel pushy or overwhelming. After speaking at the AI Summit for Health Practitioners, I created a custom GPT designed to help you market your business with confidence, ethics, and authenticity — in a way that truly sounds like you. Learn how this game-changing tool supports your brand, connects you to your ideal clients, and makes marketing feel as good as the work you do.

Five years ago, I left clinical practice and stepped into a new chapter—one that let me grow a business around my life, not the other way around. This is the story of how burnout, pregnancy, and a surprise award helped me find alignment, impact, and joy again.

AI isn’t here to replace you—it’s here to support you. In this blog, I share practical ways health practitioners can use AI to reduce admin, simplify marketing, and create space for what matters most: your clients. Plus, I’m presenting at the upcoming AI Summit for Natural Health Practitioners—join the waitlist and get live tips, tools, and freebies to help you get started.

Not sure what legal policies your website needs? From Privacy Policies to Terms & Conditions, discover the must-have legal documents that protect your business and build trust with your audience. Plus, grab exclusive discounts on DIY legal templates from Foundd Legal and Legally Healthy. Read more now!

You’ve poured time, money, and energy into your website, but something just isn’t clicking. Sound familiar? You’re not alone.

Your website isn’t just an online placeholder—it’s an opportunity to showcase who you are, what you do, and why people should choose you.

Here’s what every interior designer should include on their website to engage visitors and convert them into clients.

Here’s what every photographer needs to include on their website to stand out and attract clients.

Learn about the essential website elements to connect, convert and grow your client base.

Learn how to effectively use heading hierarchy on your website to improve SEO and enhance user experience. Discover best practices and tips for creating a structured and readable site.

Squarespace vs. WordPress: Which is right for your business? Lets compare maintenance, costs, functionality, and more.

How can White Hat Linking help your Search Engine Optimisation?

Learn why your new website might not be showing up in Google search results and discover practical tips to enhance your visibility and improve your site’s ranking.

Incorporating an Inclusivity Statement and Acknowledgment of Country into your website footer not only enhances your brand's reputation but also demonstrates a genuine respect for the diverse communities you serve.